Google knows a lot about me. Let’s start with the copious daily searches for everything from analytics research to stocking stuffers. I use Googlemaps for driving directions to every new location that I visit. My personal blogs are created and maintained on Blogger. They’re tagged with Google Analytics. My iGoogle tab opens each time I launch a new browser with content specific to my interests. My inbox buzzes hourly with Google Alerts on companies that I track. I’ve watched dozens of videos on YouTube. Several years worth of personal emails were sent and received via Gmail to friends, family, colleagues, and every word is archived for easy retrieval.
Now that the FTC approved Google’s acquisition of DoubleClick, will my digital world become a bullseye for targeted advertising?