Comments on Analytics Evolution: Red Hot Social Media Measurement

John, I absolutely agree. In fact, we discussed th...

2009-01-24T09:19:00.000-05:00

John, I absolutely agree. In fact, we discussed this in the comment thread for the "TunkRank" post:

What do I care about measuring influence? Here are a couple of reasons:

- I’d like to be able to measure my own influence, since one of my goals is to increase the leverage associated with my ideas. If I were a company, the same would apply to measuring brand capital. In my own case, I’d like to be able to check my balance of reputation capital.

- I’d like to know who the influencers are so I can monitor them and in some cases court them. Of course I’ll have other criteria about the people and their areas of expertise. But the ability to explore and the ability to sort by influence are complementary. For example, I’d love to know who are the most influential people tweeting about information seeking.

Hi Daniel,

Thanks for the post and I'm glad...

2009-01-23T18:22:00.000-05:00

Hi Daniel,

Thanks for the post and I'm glad you pointed out your PageRank calculation. The influence scores can indeed be "influenced" by users, so perhaps you're onto a more objective method for ranking.

In both cases though, these metrics are indicators that should be applied towards an action. Simply knowing the rank or influence of an individual isn't the end game. Rather leveraging their influence is where get traction.

Cheers,
John

John, do you have any evidence that the "Twitter i...

2009-01-23T17:37:00.000-05:00

John, do you have any evidence that the "Twitter influence" score actually measures impact? I've given some thought to this problem; check out my proposed Twitter Analog for PageRank.

Comments on Analytics Evolution: Red Hot Social Media Measurement

John, I absolutely agree. In fact, we discussed th...

Hi Daniel,Thanks for the post and I'm glad...

John, do you have any evidence that the "Twitter i...

Hi Daniel,

Thanks for the post and I'm glad...