tag:blogger.com,1999:blog-8433456607242913787.post5502558131601912521..comments2010-11-19T10:35:10.388-05:00John Lovetthttp://www.blogger.com/profile/09954262939608647312noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8433456607242913787.post-66042433074257644072008-08-07T17:14:00.000-04:002008-08-07T17:14:00.000-04:00Hi Matt, <BR/><BR/>Thanks for the insight and forewarning on double checking the work of your trademark attorney. Despite the loss of "searchandising", hopefully you're busy coining the next marketing buzzword. <BR/><BR/>We'll be listening!<BR/>Cheers,<BR/>JohnJohn Lovetthttp://www.blogger.com/profile/09954262939608647312noreply@blogger.comtag:blogger.com,1999:blog-8433456607242913787.post-16629234956589413832008-08-07T15:44:00.000-04:002008-08-07T15:44:00.000-04:00Check out the upper left corner on this link:<BR/><BR/>http://www.forrester.com/FirstLook/Vertical/Issue/1,6454,87,00.htmlMatthew Rochewww.siteisdead.comnoreply@blogger.comtag:blogger.com,1999:blog-8433456607242913787.post-6761172843460980442008-08-07T15:41:00.000-04:002008-08-07T15:41:00.000-04:00John,<BR/><BR/>We coined the term in 2003 and tried to get a copyright on it. If you go to USPTO, you will see the application back then.<BR/><BR/>Unfortunately, something went wrong with the application and we weren't aware of it.<BR/><BR/>As near as we can tell, nobody used it prior to then.<BR/><BR/>To the extent it matters, we coined it to refer to tuning your merchandising to enhance search results and landing page performance - notably in Google/Yahoo.<BR/><BR/>Wish the copyright had help up, but such is lifeMatthew Rochewww.siteisdead.comnoreply@blogger.com