tag:blogger.com,1999:blog-8433456607242913787.post592280702595035082..comments2023-04-12T11:53:11.274-04:00Comments on Analytics Evolution: WAW BostonJohn Lovetthttp://www.blogger.com/profile/09954262939608647312noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8433456607242913787.post-83401997678443100942007-12-20T21:08:00.000-05:002007-12-20T21:08:00.000-05:00I stumbled over to FB to find your blog, which is ...I stumbled over to FB to find your blog, which is smartly linked to your JR blog http://weblogs.jupiterresearch.com/analysts/jlovett/archives/2007/12/waw_boston_1.html which I saw on our site yesterday, but didn’t read it until now.<BR/><BR/>John you rock! Here I write my response/framework of best practices based on your actions at WAW. (can I use your blog as my case study?)<BR/><BR/>Keyfinding=Analysts and Czars Must Be Present to Be Relevant<BR/><BR/>To maintain a brand and build a fledgling advisory practice, JupiterResearch advises executives that you adhere to the JR proven 4 point STAR framework.<BR/><BR/>- Point 1. S.TAY (the S of STAR) You must be in the room. If you are not present some rising star will take your place and make you less relevant and you will appear as an empty suit.<BR/><BR/>- Point 2. T.AKE Control (the T) Command an audience. This is particularly useful when you are in a New England city and a noreaster is bearing down on the community. A captive audience is, well… by it’s very definition trapped. If it doesn’t snow JupiterResearch recommends locking the fire doors with an ax or broom stick and simply grabbing the mic.<BR/><BR/>- Point 3. A=Audacity. Have a great ability to create something out of nothing! Jupiter’s NJ localization practice suggests presenting this as a shoulder shrug and taking the g off of the end of every word … as in “I got nothin’” or “you talkin’ to me” In this moment you as an expert can storm the stage like an FBI agent raiding the “Bada bing” in Lodi and take complete command of the situation. Push the people out of the way that have “nothin’” and show all around you the future of the discipline and domain that you command.<BR/><BR/>- Point 4. R.OCK… but not _every_ Star …. Be brilliant and like mom always taught us … be humble. Yes you can be the rock star at that moment, but never ever let it show. You have the audience b/c of who you are, they want you up there and that is reason enough. If you play that up too much, then you will be nothing more than a washed up analytics specialist stranded somewhere over St. Louis at an Applebees. And if that isn’t de-mystifying, then just wait til the next eMetrics summit!<BR/><BR/>All in all Mr. Lovett, it seemed that you completely embraced the STAR framework and made “somethin’” out of “nothin’” Thank-you for that and all that you do to drive our combined brands forward.<BR/><BR/><BR/>Best,<BR/><BR/>D.Anonymousnoreply@blogger.com