Comments on Analytics Evolution: Forecasting Change for Web Analytics

Great post, John and great recent report on the we...

2009-06-18T20:53:33.911-04:00

Great post, John and great recent report on the web analytics space.

Any way to get in touch with you? Our company is focused on the Latin American analytics/web marketing space and it'd be great to have a quick chat. -alan

At ClickTracks we found the lack of training to be...

2009-05-19T20:42:02.333-04:00

At ClickTracks we found the lack of training to be a major impediment. Vendor supplied training also cannot help but teach people which buttons to push to generate a specific report. It doesn't necessarily help people to think like an analyst.

I'm biased, of course, but I'm hugely proud of what Avinash has created for our non-tool-specific web analytics course:

http://www.marketmotive.com/training/courses-certification/web-analytics/web-analytics-courses.html

Hi John, Oh! I'm not so worried about myself, alt...

2009-05-19T11:06:00.000-04:00

Hi John,

Oh! I'm not so worried about myself, although I have felt the effect of what I mentioned.

I also noticed some divestment from companies using GA, which translated into abandonning their paid solutions (well, if they didn't find enough value in them...), and some unwillingness to pay for high-level consulting/training for a free application (and the perception that there's is nothing to learn in GA because it's easy).

I guess one of the reasons is there's no CFO complaining about how poorly that expensive app is used.

Thanks for the comments. Jacques - We agree that ...

2009-05-19T10:48:00.000-04:00

Thanks for the comments.

Jacques - We agree that the impact ripples beyond just the vendors. Let's hope that discerning clients can differentiate between experts and novices. My hunch is that it will be short work for veterans like you to rise above.

Bob - Glad I could motivate, even if just a little.

Cheers,
John

That resonates so well - it reads like a speech an...

2009-05-19T10:18:00.000-04:00

That resonates so well - it reads like a speech and I suddenly feel a charge of motivation this afternoon!

Very insightful, as always. As an independent cons...

2009-05-19T10:16:00.000-04:00

Very insightful, as always. As an independent consultant, I also must add that GA has had an indirect impact on professional services consulting, with almost all Web/Ad agencies now offering "expert" web analytics services based on GA, since the entry-level competence is quite low with that app.

This has made the consulting market in pure WA way less interesting to many of us, and it's harder now to justify our high-end fees, since so many newcomers would work at any price to build a client portfolio.

I guess not only the vendors are impacted by the GA tide ;-).