Comments on Analytics Evolution: What Makes A Standard?

Hashtags in general have much less value these day...

2009-07-31T11:50:21.510-04:00

Hashtags in general have much less value these days. They were from a time when Twitter was a tenth the size and before Twitter Search.

If we do keep using hashtags, #measure seems niche compared to what the industry is becoming. Something like #eci for enterprise customer intelligence feels more applicable. It's not in use and it's shorter too.

Lily, there shouldn't be any confusion -- #mvt...

2009-07-28T23:01:31.310-04:00

Lily, there shouldn't be any confusion -- #mvt and #abt are both good. :)

I don't have much useful to add here on the su...

2009-07-28T21:20:18.755-04:00

I don't have much useful to add here on the subject of standards, except to say that I hate the idea of using #MVT to cover testing! Well, it'd be fine if it was used only to cover multivariate tests, but why create such a narrow hashtag?

I suspect people would begin to use #MVT to encompass all of testing, and that would be a real disservice to persist this (incorrect!) idea that MVT is the pinnacle of online testing. Poor A/B - I'd love to see a succinct hashtag that really did web testing/optimization justice. :)