tag:blogger.com,1999:blog-8433456607242913787.post7449725325669936057..comments2009-07-27T15:59:05.448-04:00John Lovetthttp://www.blogger.com/profile/09954262939608647312noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8433456607242913787.post-54275562421273298822009-07-27T14:48:01.417-04:002009-07-27T14:48:01.417-04:00I agree with anandimus, most businesses don't need more than google analytics. Furthermore, the problem is that businesses go for a paid solution to solve people problems... going for an enterprise version web analytics solution does not solve the fact that companies are not set up for a web world. It does not get an employee that understands web analytics nor does it get key stakeholders to understand the numbers presented by an analytics expert.Brunohttp://www.ladieta.com.mxnoreply@blogger.comtag:blogger.com,1999:blog-8433456607242913787.post-71697010482104674872009-07-23T17:20:03.424-04:002009-07-23T17:20:03.424-04:00I enjoyed what you said about using as free tool to begin with. I've been doing analytics for about 3 years and I've worked with both small and big firms. The truth is that 80% of firms don't need more then that of the functionality that Google Analytics provides (especially with its nifty segmentation and event tracking capability). The trick about analytics is being diligent and understanding that the accuracy is arbitrary; the numbers are close enough and doing some sort of common-sizing of your data is what needs to be done. Over paying for analytics and tracking how many people click a certain portion of the screen is fine and dandy, but most people don't need that to improve their site, they need usable information they can act on and make decisions on. Officially, I am coming down from my soap box.anandimushttp://www.blogger.com/profile/11803176228393282917noreply@blogger.comtag:blogger.com,1999:blog-8433456607242913787.post-48133092580158004312009-07-23T17:12:54.581-04:002009-07-23T17:12:54.581-04:00I think what you said about starting with a free tool is great. To be honest, 80% of businesses in this world don't need much more then the functionality that Google Analytics provides; being able to use this frequently, and wisely and making you more savvy about your Interactive position is the name of the game. Otherwise you're down a ton of money and tracking so many things that it becomes insignificant.anandimushttp://www.blogger.com/profile/11803176228393282917noreply@blogger.com