Wasting No Time

The url’s have been redirected and the names have been changed. It’s official. Omniture completed its acquisition of Visual Sciences yesterday in just under three months – record time by anyone’s watch.

Here are some notable changes:

• Omniture Discover OnPremise will utilize the Visual Sciences Platform 5 technology and page tags from VS can populate SiteCatalyst data, which will appear in the integrated interface. Omniture will maintain its legacy Omniture Discover (hosted) segmentation solution.

• Omniture’s Search Center now appears under the header of Site Search and Content, where they wasted no time in incorporating Visual Sciences’ Publish Web Content Management Solution.

• The popular HBX Analytics solution will be rebranded as Omniture SiteCatalyst HBX. Although HBX should be placed on an endangered species list, because the product will likely be phased out. Omniture states that HBX, “will continue to be supported until the key features have been integrated into Omniture SiteCatalyst”. HBX has had a long ride, from Hitbox to WebSideStory’s HBX, to Visual Sciences’ HBX and now Omniture. It looks like it’s finally time to retire the jersey and move on.

Visual Sciences customers are being well cared for as Omniture will launch a Customer Welcome Program on January 22 which will include training and information to ease the transition.

Several senior management executives from Visual Sciences were appointed to lead the Discover OnPremise, HBX Migration, and Omniture Site Search & Publish product lines. Also announced was the departure of Visual Sciences CEO, Jim MacIntyre, who will pursue other interests after assisting in the transition and integration period.