Web Site Search: Revenue in the Results

As published on the Aberdeen Group web site in April, 2007.

Web site search is a minimum competitive requirement for online commerce as indicated by the 96% of eCommerce web sites that currently have or will have a search tool in place in the next twenty-four months. Differentiation in search tools will surface among companies that focus on key customer service tools that make the online shopping experience more efficient and more gratifying. Eighty-six percent of companies achieving the highest returns from their web site search applications conduct moderate to extensive customizations to fit their specific products or services. The payoff in the eyes of 83% of leading online companies is a positive return on investment (ROI) from their web site search applications.

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