Web analytics may have a new kid on the block with the recent $3M in funding from WPP Group, that places NuConomy in the limelight. The company is a part of the Israeli Web Tour and has offices in Tel Aviv and San Francisco. Although their product is still in beta, the start-up is attempting to tackle some challenging analytics issues such as new media measurement and behavioral correlation. The reported killer feature is a two-way API enabling site operators to make changes automatically based on data generated by the tool.
Stay tuned for more on NuConomy…
Monday, February 11, 2008
New Web Analytics Playah?
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