Monday, February 11, 2008

Web Content Lifecycle On Demand

Clickability is an On Demand Web Content Management (WCM) platform that announced today new services delivered via the SaaS model. Infrastructure, Innovation and Support delivered as a service. Hmmmm…maybe I missed something, but isn’t support always delivered as a service? Infrastructure as a service (i.e., hosting, security, storage) and innovation on demand (i.e., best practices, open API’s and benchmarking) are not new concepts, yet Clickability is the first to wrap these key components of site management into one complete package and deliver on demand. One of the company goals is to empower marketers to do more with their content management solutions, while minimizing involvement from IT – and this solution is a strong move toward accomplishing that objective.

The merits of SaaS, often viewed as a small-market solution, are working their way up-stream. JupiterResearch data from our recent report, Web Content Management: Maintaining Process amid Change, shows that 12 percent of the market is currently using WCM solutions delivered as SaaS. Clickability offers Express, Professional and Enterprise editions, and is demonstrating its SaaS appeal with big-brand sites like USA Today, Wall Street Journal,, and Gray Television on their client roster. The competitive field of WCM on demand vendors is small with only CrownPeak, Clickability and Omniture Publish offering pure WCM as SaaS solutions. Other vendors (e.g., PaperThin, Hot Banana) currently offer hybrid solutions allowing customers to choose from hosted or licensed versions of their solutions.

In addition to forging ahead with its SaaS initiatives for productivity, Clickability is also tuned into the environment benefits of hosted solutions as well. The company produced a Green Manifesto, detailing ways to reduce an organizations’ carbon footprint by adopting SaaS. While some may argue the finer points of this manifesto, I applaud Clickability for its commitment to their SaaS platform and for promoting green initiatives within big business.

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